These customers, and many others, have chosen Soup Group to design and build the strategies, websites, applications, and design that drive their organizations forward.
Where We Come In
Connecting Strategy with Customers
Soup Group is the link between your vision and your customers’ desires. By thoroughly integrating your brand into our strategy, design, and development, we create more meaningful and profitable connections throughout your customer’s journey.
Customers purchase, invest, read, and respond to your company for many reasons. How much of these they do depends on how well you’ve developed your brand.
More than a website can do: flexible personalization and communication, unique automation potential, SaaS businesses, advanced digital publishing, and custom e-commerce.
Your ideas inform brand strategy, which shapes creativity and, in turn, defines solutions. A great brand begins with an idea, but it’s made positive and indelible through cohesive strategy, design, and customer-focused solutions.
Our second large-scale project for Bank of America was to build a digital workspace that supported their staff of over 143,000 employees globally.
Soup Group created a workspace to centralize all important and commonly used functionality and company resources: email, chat, tasks, file management, and HR functions.
We could never have imagined the community building that happened because of the new application.