Goals
Good idea. What about this?
When TechSoup contacted us, the company was only an idea. In fact, they didn’t even have a name yet. The concept was born out of the founders’ company, CompuMentor, which sold technology products and training services to non-governmental organizations (NGOs), non-profits, and students.
TechSoup’s goal was to be an online community for NGOs and students to find support and share information. The community would act as a marketing resource for CompuMentor.
Although this was a good idea, Soup Group felt there was a much larger opportunity. Why not allow NGOs to purchase a wider array of technology products and services at lower prices, and do it globally?